(Switzerland)
Research questions: How do visitors to an art exhibition react in front of artworks? While tracking them in the exhibition, their skin reactivity and heartbeat are measured as signs of emotional and cognitive activity. What are the factors influencing their behaviour and their perception of art? Is it the art itself or its context that matters?
Data presentation: The data is processed live into an artwork (sound and visual installation) during the field research. Several articles have already been published to present the project. The results will be published in further articles (most of them according to the discipline of the researchers) as well as in a common report. Whether this report will be online, a published book or a symposium is still open.
Principal researchers: Martin Troendle, Steven Greenwood (both at the University of Applied Sciences Northwestern Switzerland), Wolfgang Tschacher (University of Bern), Volker Kirchberg (Leuphana University Lueneburg), Stéphanie Wintzerith (freelance evaluation and visitor research), Karen van den Berg (Zeppelin University Fridrichshafen), Sybille Omlin (University of Applied Sciences Northwestern Switzerland), Chandrasekhar Ramakrishnan (Federal Institute of Technology Zurich).
Research site: Kunstmuseum St. Gallen (Art Museum St. Gallen), Switzerland
Time span: Field work: June 4th till July 19th 2009, end of project January 2010
Contact: martin.troendle@fhnw.ch and swi@wintzerith.de www.mapping-museum-experience.com
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